Promoted by a prominent business group with multifarious business interests, Chaze Mobiles is all set to promote a range of vibrant and dynamic cell phones. We have selected a range of multi-featured mobiles that will appeal to youth and we plan to promote it across India, the Middle East, Africa, Russia, Nepal and Sri Lanka before we tackle the Asian, American and European markets.
The plan to diversify into the hugely promising mobile phone market has been a well thought out and calculated one. Chaze Mobiles build on the brand image of effervescent youth, reliability and vibrant features. Each model, ranging from the entry level to the advanced touchscreen type, has a full range of features that includes radio, multi media, messaging and several features.
The mobile market is dominated by the big four with plenty of other Chinese and Indian brands. We have the benefit of years of marketing consumer products, the financial strength, a strongly defined marketing strategy and the right product mix targeted at youth. Mobile phones are chosen to be sleek, contemporary in looks, have bright fashionable looks and feature rich. In addition, each cell phone has a powerful battery for hours of non-stop music play back or video.
In a market where manufacturers of cell phones are either pushing high cost cell phones with features that not everyone uses or low end mobiles that are simply not up to mark, Chaze Mobiles brings a refreshing breath of freshness and youthful vibrancy to the market. We expect our cell phones to meet the aspirations of young generation on the move and to become hugely popular.
Unlike Chinese and other foreign brands, Chaze Mobiles is a domestic venture, its mobiles are assembled in India to the most rigorous specifications, components chosen for reliability, durability and performance. These rugged phones conform to high quality standards and are expected to undergo rough treatment and yet carry on and on. Chaze Mobile phones will be easily available through our expanding nation-wide distribution network as also mail order and online outlets.
Besides setting up a national distribution network, we shall be providing 100% service support in all important cities. A Chaze Mobile user will never have to throw away his cell phone or pay high prices for repairs. Plus, we are considering introduction of buy back, group buying and upgrade paths in the future to retain customer loyalty.
With a customer-friendly approach and a bouquet of mobiles that will appeal to all sections of youth supported by sales network and service centres, Chaze Mobiles aspires to realize its vision of entering each Indian household.